SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility on search engines like Google, Bing, and Yahoo. The goal is to rank higher in search engine results pages (SERPs) to attract more organic (non-paid) traffic.

• Increases Website Traffic – Higher rankings lead to more visitors.
• Boosts Credibility & Trust – Top-ranked websites are seen as more trustworthy.
• Enhances User Experience – SEO improves site structure and speed.
• Higher ROI – Compared to paid advertising, SEO provides long-term benefits.